In The IPO Playbook, veteran CFO Steve Cakebread walks readers through the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and selecting external partners. While and IPO isn't right for every business, The IPO Playbook shows readers how the discipline of preparing for an IPO can help ensure the financial helath of any business.