More than 2,457 companies from 130 industries and 50 countries are leading a global movement to redefine success in business. They're called B Corporations and they are for-profit companies that meet rigorous standards of social and environmental performance, accountability, and transparency. They create high-quality jobs, build stronger communities, and restore the environment, all while generating solid financial returns. Coauthor and B Corp owner Ryan Honeyman worked with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business, and how to meet the rigorous standards for-and enjoy the benefits of-B Corp certification. Diversity, equity, and inclusion measures have now become a key part of achieving B Corp certification. In this second edition, new coauthor and B Corp owner Tiffany Jana contributes an introduction about DEI, and works with Honeyman to integrate new DEI frameworks, and provide advice and end-of-chapter discussion questions to get companies talking about critical DEI issues at every stage of the certification process.