Design for Impact is a compendium of the most interesting and imaginative airline safety cards, from the earliest booklets created for planes like the 1930s PAN AM Flying Clipper to the simple pictograms used on today's jumbo jets. This wryly humorous primer ("Gentlemen should loosen their ties before impact" counsels a 1960s British Air card) on the most basic-and urgent-form of visual communication includes cards from planes like the De Havilland Comet, the Boeing 727 and the Concorde, along with airlines such as Air France, Ghana Air, Lufthansa, PAN AM, Qantas, Swiss Air and Sudan Airlines, among many others. All cards are reproduced at their original size.