A very readable and informative guide as to what to expect and what needs to be done in order to do what the title describes. A lot of the advice is quite obvious but still, I found it useful to be reminded of it, and there are definitely some aspects I hadn't considered before reading this book as well as a lot of useful links. I found the advice in the following quote quite surprising (and therefore useful!): "If you would like to find four to eight agencies that will become regular clients, plan on applying to at least 300 to 400 agencies during your first year in business."

One thing to point out is that the author of this book is American and so some sections, such as the section on tax, are very American-centric. ( )