The HEALTH PROMOTION HANDBOOK is a practice-driven guide to promoting the health of individuals, families, communities, and groups. Part One explains the context of health promotion and offers a multidimensional model of health promotion, clearly explaining how to use the model in promoting positive health behaviors. Part Two applies the model to nine important health-related behaviors, and supplies a script for directing clients to healthier behaviors in each of the nine areas. Part Three looks at the economic and political aspects of health promotion, and discusses the critical issues effecting the future of health promotion. * Presents a new and unique theoretical approach to health promotion (Health Promotion Matrix) that fully integrates all aspects of clinical practice. * Discusses in separate chapters the nine most important behaviors that contribute to the health of clients: smoking cessation, balanced nutrition, exercise, informed sexuality, injury prevention, substance awareness, oral hygiene, self development, and productivity. * Positions each of the nine behaviors in relation to the Health Promotion Matrix, demonstrating its effectiveness in promoting the health of specific client systems. * Offers realistic, step-by-step scripts for clinician-client interaction that guide clinicians as they work with clients to promote healthy behaviors. * Describes the economic and political climate of health care, particularly the advent of managed care, as it impacts the promotion of health. * Looks to the future of health promotion in relationship to issues effecting health care: the aging population, cost versus quality, the uninsured population, public versus private care, outcomes and measurement, and ethical issues such as privacy. * Recognizes the variety of client systems (individuals, families, and communities or groups), rendering the book useful in many different contexts.