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Cargando... Z.E.R.O.: Zero Paid Media as the New Marketing Modelpor Joseph Jaffe
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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.The so No se han encontrado descripciones de biblioteca. |
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![]() GénerosSistema Decimal Melvil (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingClasificación de la Biblioteca del CongresoValoraciónPromedio:![]()
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