Gr 4-7, This is the book you didn't realize was missing from your collection. Bodden introduces the idea of advertising and the techniques advertisers use like repetition, emotional appeal, and the bandwagon approach. She goes one step further in helping students start to question, identify, and evaluate the advertising they see around them. Some questions she poses are "What do the people who made the ad want you to do?" and "Why does it matter if a website includes advertising?". It is only 40 pages long, with multiple text features. This would make a great teacher librarian resource, especially to include in digital citizenship workshops, more so than a student alone read. ( )