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Cargando... Untapped: Creating Value in Underserved Marketspor John Weiser
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Underserved markets-communities made up of low- to moderate-income consumers-represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these "base of the pyramid" markets are host to some of the fastest growing business opportunities around. They fill corporations' most pressing needs- increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untappedoffers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community. No se han encontrado descripciones de biblioteca. |
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![]() GénerosSistema Decimal Melvil (DDC)658.4Technology Management and auxiliary services Management ExecutiveClasificación de la Biblioteca del CongresoValoraciónPromedio: No hay valoraciones.¿Eres tú?Conviértete en un Autor de LibraryThing. |