How many Web site propietors can say they've been making money since 1993? Joe Cataudella, founder of Tronix Multimedia, can. No matter what you want to sell in your online store, Joe Cataudella has some valuable advice for you. He started Tronix (www.tronixweb.com), a 100 percent onine retail store for video games, computer games, and the hardware that runs them. Although when he began, Joe knew little about the Web or computers, through hard work and excellent customer service, today Tronic is lean, mean, and still turns a tidy profit. You now hold in your hands what he's learned. Each chapter in this second edition has been thoroughly revised and updatged to include information on the latest in Web commerce. In this book you'll find: All-new chapters on online auctions; using Yahoo Store, Amazon zShops, and other automated store-building services; creating home-brewed stores; and advanced store-building and e-commerce software. All the basics plus inside business information on setting up a Web store. Hundreds of critical do's and dont's for retailing on the Web. How to advertise, market, and promote your store. How to process payments, avoid credit card fraud, and ship efficiently. The fine art of inventory management. The best software packages to use. Legal issues to watch out for.