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Cargando... Leveraging The Corporate Brandpor James R. Gregory
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Gregory tackles the age old question; What is the power of a corporate brand and can it be measured? Leading the reader through his research Gregory identifies how to use objective, quantitative methods to measure the value of a company's good name; shows how to use PR and marketing to achieve goals and explains how to identify key audiences. No se han encontrado descripciones de biblioteca. |
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![]() GénerosSistema Decimal Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClasificación de la Biblioteca del CongresoValoraciónPromedio: No hay valoraciones.¿Eres tú?Conviértete en un Autor de LibraryThing. |