Why Women Mean Business showed you why business needs tochange. Now Avivah Wittenberg-Cox?s new book shows you how toachieve a healthy and profitable balance. We know that business needs more women. Gender balance has beenproven time and time again to lead to more innovation, betterbusiness performance and corporate governance. The only questionis, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on womenand business, points the way. In four simple steps she providesguidance on how to bring about real change: ? Audit ? where are you really at with genderbalance now? ? Awareness ? Opening your eyes to what bettergender balance could mean for your company ? Alignment ? Ensuring the buy-in that will bringabout real results and change ? Sustain ? Building gender diversity into corporateDNA This lively, hands-on guide is packed with research andcase-studies showing how some of the world?s biggestblue-chip firms have done it. Women are most of the talent and much of the market ? youneed this book.