Anyone with a passion for the industry can learn how to open and run their own studio, beginning with the basics in this book.As tattoos and piercings become more widely accepted by people of all ages -- thanks in no small part to television shows like LA Ink, Hart & Huntington, Miami Ink, and more -- there is more and more opportunity for shops to open. Authors Mueller and Howe cover everything you need to know in an easy to follow, step-by-step way.They discuss situations you'll encounter in the day-to-day running of a studio, such as how to find and deal with artists and other employees; customer service and shop policies; and how to not only get started, but to thrive in an industry that guards its secrets and is sometimes suspicious of newcomers. Learn the ins and outs of this unique business and find your artistic business niche. This is the first business guide of its kind, written to help you learn how to set up a successful tattoo and piercing studio!