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Cargando... The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online (edición 2010)por Gerry McGovern
Información de la obraThe Stranger's Long Neck: How to Deliver What Your Customers Really Want Online por Gerry McGovern Ninguno Cargando...
Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. If you have a website or produce content for a website, then you really need to pick up a copy of The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online* by Gerry McGovern. This book talks about how you can create a better experience for your viewers by attending to the critical tasks. It looks at critical tasks, navigation, search, and the effect of noncritical tasks on your website performance. Read more ( ) This book is excellent company for Steve Krug's 'Don't make me think'. McGovern's issue is that customers must be able to easily fullfill their tasks on websites. The less effort it costs for customers the better the website. The Long Neck refers to the 5% of the content that accounts for 25% of the demand. These top tasks are most important for the success rate of the website. Content must be designed for the (top) tasks that customers need to fullfill. The other end of the graph, the 60% of the content that accounts for 20% of the demand, is called the Long Tail. Content in the Long Tail tends to disturb the effectiveness of the Long Neck content, because the menu's and links get cluttered. The method of Gerry McGovern has been used by large companies as IKEA, Tetra Pak, Cisco and Microsoft. It is based upon testing and measuring and improving success, not on opinions from managers, webmasters, website users etcetera. Opinions are mostly useless. Everything ought to be based upon facts and the way unknown website customers behave. The only pitfall I can think of is that a website focuses so strongly at tasks in a way that look and feel gets disregarded. The overall design is still a factor in website success, although not as strong as usually believed. sin reseñas | añadir una reseña
Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. Information Systems: What Every Business Student Needs to Know takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students once they are on the job. Review questions, discussion questions, and summaries are also included in each chapter to reinforce learning. The book is presented in four parts:About Information Systems: covers general information systems concepts that students need to know as they learn about real-world information systemsTechnology Fundamentals: supplies a foundation in information technology that fills the gaps most students have when they learn through trial and errorInformation Systems at Work: details the nitty-gritty of how actual companies use information systems in the real word Managing Information Systems: addresses the issues involved in selecting, developing, and managing information systemsThe text includes a running case study that follows two management information systems majors in college. As the two main characters study the information systems of a medical practice, students follow along and learn valuable lessons as they see how the case plays out. In addition to the running case study, each chapter also includes two mini cases that illustrate the concepts discussed in that chapter. Maintaining a focus on the essential concepts students must know before entering the business world, this book covers the subject of information systems in a manner that students will find accessible. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.4038011Technology Management and auxiliary services Management Executive Decision-making And Knowledge Management Knowledge Management SystemsClasificación de la Biblioteca del CongresoValoraciónPromedio:
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