Horn, a journalist who writes about design and architecture, here presents the novel argument that 1950s style in product, graphic and interior design, crafts, furniture, architecture and fashion has in certain ways influenced that of the 1980s. Describing the fads and fashions of the '50s as if his audience had no knowledge of them, he points out similarities between the two decades (pump toothpaste as the packaging equivalent of roll-on deodorant) and the "fascination of today's under-30s with 1950s teen culture" (the film Grease, the current popularity of Mr. Potato head toys). Several more expert writers (Tom Wolfe, From Bauhaus to our House; Thomas Hine, Populuxe) have covered the subjects touched upon in this book, which asserts that dressing like Ricky Nelson is nowadays considered "cool," and that '50s fabrics were imbued with a "wry humor."