Legendary marketing maverick Keith Chambers shares his successful and innovative techniques in Pull: Marketing Secrets the Fortune 100 Use. With Pull, Chambers recreates his remarkable big-business marketing methodology for small and medium-sized businesses. He explains how pull, mans ability to take anything extraordinary and make it ordinary over time, relates to maintaining a strong business identity and presence. He shares the turning points that defined his career direction, how best to understand consumer needs, the secrets of his communication model, the components of a successful branding and marketing strategy, and how to implement that strategy. Keith has assisted more than five hundred goods and service providers in formulating their marketing approach, including Clorox, Del Monte, Campbells, Coppertone, Arm & Hammer, Sparkletts, Hormel, Scotch-Brite, and Equal. He has helped companies as varied as Claritin and the Miss America Pageant develop and convey their product message to the consumer. With Pull, Chambers shows how his proven techniques can work for any business, regardless of their size or product.