Steven P. Schnaars
Autor de MEGAMISTAKES: Forecasting and the Myth of Rapid Technological Change
Obras de Steven P. Schnaars
Etiquetado
Conocimiento común
- Género
- male
Miembros
Reseñas
Estadísticas
- Obras
- 3
- Miembros
- 54
- Popularidad
- #299,230
- Valoración
- 2.6
- Reseñas
- 1
- ISBNs
- 8
- Idiomas
- 2
The basic idea is that technology forcasters are wowed by the technology and make inaccurate forcasts because they forget about all the other factors that determine whether a product will become dominant. Rember the BETA vs VHS war? Sony Beta had the better technology, but the VHS manufactors did a better job marketing and distributing their product. The video phone has been around since the 1960's. Do you have one yet?
Revised 2014: We do have a videophone now! It's called a Smartphone and it uses Apple Facetime or Skype or other me too apps.… (más)