James Kalbach

Great review of experience maps diagrams, and more importantly, the process of developing a variety of experience map types plus their larger role in aligning teams and delivering better product/service outcome.

I read the pre-release digital version on a paperwhite. I don't recommend getting the pre-release (real deal is coming soon) because of very low resolution diagram images. I strongly recommend NOT reading this on a kindle, or any reading with small screen or black-and-white only display.… (más)