Dave Evans (1) (1956–)

Social Media Marketing: An Hour A Day is a step-by-step guide on how to implement social media in your organization's marketing plan. There is a newer, revised edition of this book. The information presented could be useful whether you are a single person company or involved in marketing in a large corporation.

The book presents the plan for you to implement social media in your company by devoting an hour a day to the study and is divided up by weeks, days and months; counting down until you are ready to present your case to the appropriate people. It is well written and detailed and as referenced above, very organized and chock full of numerous charts, graphs, illustrations and screenshots showing examples of the material being covered.

However, the information, particularly in this original edition of the book, is now quite dated and the majority of social media sites referenced are no longer in existence; which, of course, impedes the effectiveness of the program outlined. That being said, alot of the information is still useful and the basic tenets of the marketing principles remain the same.

In fact, this book now holds some nostalgia factor harking back to the early days of social media; when it appeared far more innocent and unharmful than it has turned out to be in recent years. Back to a time before the average person foresaw the corrupt uses to which it was going to be put to by so many including greedy, billionaire, megolamaniac owners that have tarnished the top social media sites beyond repair.… (más)