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Cargando... Strategic marketing for nonprofit organizationspor Philip Kotler, Alan R. Andreasen
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. The book is good as far as nonprofit marketing is similar to business marketing, on which the authors have mainly written. It does not do the utmost to explore what may be unique to nonprofits. But it is better than no book and no idea. ( ) sin reseñas | añadir una reseña
For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClasificación de la Biblioteca del CongresoValoraciónPromedio:
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