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Cargando... Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Visionpor Thom Hartmann
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. Just couldn't quite finish this, even though I love Thom Hartmann. It was very repetitive and could've been summarized in one page. It's basically the "spin" or lies the Republicans put on policies/ideas to make them palatable to the American people. ( ) sin reseñas | añadir una reseña
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Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thom Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging ?they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. As Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, he shows you precisely how to master this technology ?how to crack the communications code ?providing examples dating from the time of the Founding Fathers to the present day. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)320.97301Social sciences Political Science Political Science Political situation and conditions North America United States Theory And InstructionClasificación de la Biblioteca del CongresoValoraciónPromedio:
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