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We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business

por Barry Libert

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Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me , you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.… (más)
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Mostrando 5 de 5
Dated. Published in 2007, it highlights all of the benefits of collaboration in an overly optimistic way without dealing with the hard work necessary to take group think and convert it to valuable collaboration that results in better work. This shows through in a lot of the examples of the book for successful collaboration in 2007 being defunct businesses now. Failing to move from a disorganized group into intentional teamwork takes more than general platitudes about community and crowd-sourcing. So some good ideas if you are inexperienced in thinking of novel ways to involve groups appropriately where you work, but overall, dated and insufficient for practical application of collaborative teams.

How's that 2nd-life avatar clothing business paying these days? ( )
  mdubois | Aug 3, 2012 |
This audio does not really go beyond Wikinomics and The Wisdom of Crowds as the book description says it will. I would recommend those books and skip this one. ( )
  GShuk | Dec 18, 2011 |
The experiment of writing the book was more interesting than the book itself. Here, dozens (hundreds?) of writers collaborated in the writing of the book.

The book was very short and even shorter whether the often irrelevant pictures are ignored. I was surprised at the repetition of stories and summaries in the book.

The collaborative writing means that the style is very bland and has no consistent voice. ( )
  dougcornelius | Jul 16, 2008 |
Drawing on their social networking ideas and research, authors Barry Libert and Jon Spector drew upon more than 4,000 people to help write a book on how to make money from the wisdom of crowds.

Writing a book is hard enough, but coordinating the contributions of thousands must be a massive effort. Surprisingly the resulting effort is readable and insightful. The primary and secondary authors argue adapting social network to your business will drive decision-making and greater profitability.

The book shares case studies on product development, manufacturing, marketing, customer service, finance and management. After completing it, I had greater insights into business functions that can best be supported by social networks and communities; moderating the process, balancing structure with independence. I particularly enjoyed the authors’ thoughts on managing risk and effective metrics.

I loved James Surowiecki’s The Wisdom of Crowds and still highly recommend it. This book takes the next logical step. If social collaboration is going to infiltrate our personal and professional lives, there will have to be profit in it.

Penned by the Pointed Pundit
October 27, 2007
6:48:29 PM ( )
  PointedPundit | Mar 23, 2008 |
How does one capture the wisdom of many in shaping a business or organization? This book, written by thousands is an example of how one takes into account, through social networking, the reaction of customers to our library services as we try to move into the center of teaching and learning. How many organizations really listen to their customers? Recently, a student in Dallas published a critical letter in the press about how out of touch the teacher librarian was. The interesting thing was the teacher librarian’s perception was exactly the opposite of the customer.Spector’s book is a great reminder that we all must set in motion the appreciation or complaints of those we serve and use the ideas of the crowd to shape excellence. ( )
  davidloertscher | Feb 5, 2008 |
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Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me , you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

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