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An Ugly Truth: Inside Facebook's Battle for Domination

por Sheera Frenkel, Sheera Frenkel, Cecilia Kang

Otros autores: Ver la sección otros autores.

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2217123,634 (3.9)2
Business. Politics. Nonfiction. Media Studies. HTML:

"The ultimate takedown." ?? New York Times Book Review

Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook's fall from grace.

Once one of Silicon Valley's greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, spreading fake news, and amplifying dangerous, polarizing hate speech.

The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook's engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world's most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.

Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability??this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives??he the tech "boy genius" turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

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Mostrando 1-5 de 7 (siguiente | mostrar todos)
I knew Facebook has never placed much importance on user safety but i had NO IDEA it was this bad! All the lying, misinterpretation of the law to accommodate the company's agenda, man.... these people are shady as hell! ( )
  NG_YbL | Jul 12, 2023 |
My takeaway from this book is that Facebook and Zuck are the real life embodiment of the TV show Mr. Robot’s Evil Corp. ( )
  Fish_Witch | Jul 4, 2023 |
Yes, FB is as bad as you think it is. From the lack of internal safeguards that let male engineers look up the information of women they were interested in—one of whom tracked down a woman with whom he’d had a fight after she left the hotel where they’d been staying--to crushing competition, it’s an organization out of control. The worst stories are about FB’s indifference to non-English speakers, where an inability to even understand hundreds of languages left FB ignorant of the genocidal campaigns being conducted on the site, particularly in Myanmar. The one person in charge of monitoring Myanmar spoke only Burmese, out of the about 100 languages present—as if a German speaker were responsible for moderating all Europe. Then FB refused to share information about deleted posts to prove the military’s responsibility for the genocide. “Facebook would cooperate … only if the United Nations created a mechanism to investigate human rights crimes. When [the relevant person] pointed out that the United Nations had such a system in place, known as the Independent Investigative Mechanism for Myanmar, the Facebook representative looked at him with surprise and asked him to explain.” With great power does not, in fact, come great responsibility—not unless either law or an ethical compass provide it. ( )
  rivkat | Jan 21, 2022 |
In-depth, well-reported look inside Facebook (aka "the cesspool") and its myriad problems. After reading this, I've come to the only conclusion possible. The good does not outweigh the bad and the company should be broken up. ( )
  Octavia78 | Nov 28, 2021 |
I started reading "An Ugly Truth" as professional "homework" of sorts. As an adjunct professor who teaches media literacy to about 200 college students each year, I sensed it was important to read a book written by acclaimed New York Times reporters that explores "Facebook's battle for domination." I found my "homework" educational and enjoyable. I surprised myself by finishing the book in only a few days. True, some of the key issues have already been extensively explored in other media arenas, including the ongoing debate over efforts to protect digital privacy. But Frenkel and Kang provide insights into so many critically important issues. For example, they vividly chronicle how behavioral advertising can be a "digital data vacuum cleaner on steroids." They explore how algorithms linked in clicks, likes and shares can favor sensationalism in a way that crowns false, salacious content as king. "An Ugly Truth" has provided a treasure trove of material that will undoubtedly spur lively discussions when my students examine the impact of social media on society. ( )
  brianinbuffalo | Sep 22, 2021 |
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Nombre del autorRolTipo de autor¿Obra?Estado
Sheera Frenkelautor principaltodas las edicionescalculado
Frenkel, Sheeraautor principaltodas las edicionesconfirmado
Kang, Ceciliaautor principaltodas las edicionesconfirmado
Graham, HolterNarradorautor secundarioalgunas edicionesconfirmado
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Business. Politics. Nonfiction. Media Studies. HTML:

"The ultimate takedown." ?? New York Times Book Review

Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook's fall from grace.

Once one of Silicon Valley's greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, spreading fake news, and amplifying dangerous, polarizing hate speech.

The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook's engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world's most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.

Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability??this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives??he the tech "boy genius" turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

Supplemental enhancement PDF accompanies the audi

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