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Cargando... The Father of Spin: Edward L. Bernays and The Birth of Public Relationspor Larry Tye
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The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including: His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it. How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 1950s. How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed. And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover. In The Father of Spin, Boston Globe reporter Larry Tye, drawing on interviews with primary sources and voluminous private papers, presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices. No se han encontrado descripciones de biblioteca. |
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This is a biography in which I can believe. Larry Tye's Bernays is a complex man. At times, it seems that he'd do anything for money and power; at others, he gives his time and skills to worthy causes. The danger, of course, with the idea of a powerful person giving their support to a cause is that they decide upon the cause.
Bernays worked against the Nazis, at a time when there was considerable sympathy amongst the wealthy BUT, he was equally proud to assist the US government in destroying Guatemala's elected leadership in the name of democracy! He worked for the American Heart Foundation, but came up with the 'Torches of Freedom' campaign to get women smoking. ( )