Gene Simmons was born Chaim Witz in 1951 in Haifa, Israel, to a carpenter and a Nazi concentration camp survivor. When he was nine, his mother brought him to New York, opening up his mind to American culture and sowing the seeds for Kiss. Kiss gave people great rock 'n roll music with an awe-inspiring theatrical show. Each member had their own look - Gene's was The Demon and his bat-like make-up, on-stage fire-breathing, tongue-waggling and blood-drooling made headlines worldwide. Simmons' life is extraordinary and his personality contradictory. He has witnessed and partaken in the highest level of debauched rock and roll behaviour, but has neber touched drugs or alcohol. This uncensored book tells the real story of the man behind the make-up.