From the New York Times Bestselling author of The One Minute Manager Your competitive edge in today's business environment is all about the power of loyalty. So if you want to succeed, it's time to think outside the box of traditional customer service. The Simple Truths of Service is an inspiring true story about Johnny, a very special young man whose creative choices willspark the way your company approaches their clients. By putting his own personal mark on each customer interaction, Johnny makes it clear that the bottom line of service is to lead with the heart. His story, along with many others, provide a tool kit for the success of your company. After reading this book, your service team will be bursting with new ways to stand out from the crowd and really make a difference.