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Intelligently Designed: How Creationists Built the Campaign against Evolution

por Edward Caudill

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"Tracing the growth of creationism in America as a political movement as opposed to a science-religion issue, this book explains why anti-evolution, this peculiarly American phenomenon, has succeeded, as measured in terms of popular appeal. Conceiving the history of creationism as a strategic public relations campaign, it emphasizes ways that media have been used to spin creationism as a viable, even preferable, alternative to evolution. Understanding creationists' campaigns means understanding their popularity and appeal in American culture. Beginning with the rise of fundamentalism in the early 20th century, Edward Caudill traces the movement through the rest of the 20th and into the 21st century. He illustrates how the 1925 Scopes trial created the contours of the modern debate over evolution. Its primary combatants--Clarence Darrow and William Jennings Bryan--became the celebrity representatives of opposing sides in the battle over teaching evolution in public schools. He then draws parallels between the media's role in the Scopes trial and subsequent political campaigns against evolution represented by Moral Majority of the 1980s, the 2005 cases in Kansas and Dover, PA, current anti-evolution politicians, such as Sara Palin and Mike Huckabee, and highlight creationism's recent gravitation toward museums and websites as a medium of communication. Caudill draws from media sources, trial transcripts, films, as well as the archives to highlight the importance of historical myth in popular culture, religion, and politics and situate this nearly century-old debate in American cultural history"--… (más)
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Manipulating public opinion to stop science

Intelligently Designed: How Creationists Built the Campaign Against Evolution by Edward Caudill (University of Illinois Press, $25).

Edward Caudill, a professor of journalism at the University of Tennessee, Knoxville, looks at the efforts, beginning in the 1980s, to re-frame the discussion of the science of biological evolution as an issue of politics through the use of the term “intelligent design” as a way to avoid the religious overtones of “creationism.”

It is, however, the same old religious wine in a new and trendy wineskin, and you may remember what the Bible has to say about that.

Caudill, as a journalist, is most interested in the process by which journalistic ethics of fairness and avoiding bias was manipulated to manufacture a “scientific” controversy where none exists. By establishing a public relations machine that included “institutes” and “journals”—far outside the established academic mainstream institutions and journals—creationists were able to re-package their attacks on science as non-religious, with an illusion of scholarship. That’s an excellent place to focus, since it’s this same systemic issue that has led to such poor reporting on, for instance, climate change. Journalists are trained in to practice a fairness principle on political matters that assumes objective truth and fact are irrelevant; by making “intelligent design” and “climate science” political issues instead of straight-up, evidence-based science, the far right has succeeded in using journalists to further their own ends.

Starting with the well-known “Scopes monkey trial” in Tennessee, Caudill provides an historical context for the assault on evolutionary theory. It’s a fascinating read, and is useful both as a history of science and a history of public relations/journalism.

(Published on Lit/Rant on 1/22/2014: http://litrant.tumblr.com/post/74163069300/manipulating-public-opinion-to-stop-s... ( )
  KelMunger | Mar 10, 2014 |
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"Tracing the growth of creationism in America as a political movement as opposed to a science-religion issue, this book explains why anti-evolution, this peculiarly American phenomenon, has succeeded, as measured in terms of popular appeal. Conceiving the history of creationism as a strategic public relations campaign, it emphasizes ways that media have been used to spin creationism as a viable, even preferable, alternative to evolution. Understanding creationists' campaigns means understanding their popularity and appeal in American culture. Beginning with the rise of fundamentalism in the early 20th century, Edward Caudill traces the movement through the rest of the 20th and into the 21st century. He illustrates how the 1925 Scopes trial created the contours of the modern debate over evolution. Its primary combatants--Clarence Darrow and William Jennings Bryan--became the celebrity representatives of opposing sides in the battle over teaching evolution in public schools. He then draws parallels between the media's role in the Scopes trial and subsequent political campaigns against evolution represented by Moral Majority of the 1980s, the 2005 cases in Kansas and Dover, PA, current anti-evolution politicians, such as Sara Palin and Mike Huckabee, and highlight creationism's recent gravitation toward museums and websites as a medium of communication. Caudill draws from media sources, trial transcripts, films, as well as the archives to highlight the importance of historical myth in popular culture, religion, and politics and situate this nearly century-old debate in American cultural history"--

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