What lured Victorian travelers to the Ozarks? Is the appeal of this fabled region the same today as it was in horse and buggy days? Leland and Crystal Payton have searched for the essential image of this great touristic magnet in yesterday's promotions, postcards, photographs, maps, and souvenirs. They tell the story of tourism in the Ozarks, "Playgrounds of the Middle West" and "Land of a Million Smiles," using rare ephemera from a century of travel.