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The Coke machine : the dirty truth behind…
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The Coke machine : the dirty truth behind the world's favorite soft drink (2010 original; edición 2010)

por Michael Blanding

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1403195,225 (3.31)2
Biography & Autobiography. Business. Nonfiction. Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: -Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads -How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools -The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated -That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.… (más)
Miembro:BlackCatHouse
Título:The Coke machine : the dirty truth behind the world's favorite soft drink
Autores:Michael Blanding
Información:New York : Avery, c2010.
Colecciones:Economics, Tu biblioteca
Valoración:
Etiquetas:Anti-Imperialism

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The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink por Michael Blanding (2010)

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There is a reason why "Red" is the color of this purveyor of sugared water. I simply could not believe that there are 6 teaspoons of sugar in a 12oz can of Coke.
  danoomistmatiste | Jan 24, 2016 |
There is a reason why "Red" is the color of this purveyor of sugared water. I simply could not believe that there are 6 teaspoons of sugar in a 12oz can of Coke.
  kkhambadkone | Jan 17, 2016 |
"The Coke Machine" is a sohocking investigation of the accusations that one of the world's largest companies has systematically torpedoed health, labor, and enviromental standards internationally.
  LASC | Feb 12, 2013 |
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Biography & Autobiography. Business. Nonfiction. Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: -Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads -How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools -The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated -That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.

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