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Cargando... The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Dopor Clotaire Rapaille
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. As I understand cultures, ethos on a deeper way. I really expected a lot from this book. I'd say, if you are European/American, you will learn some new things. I grew up outside the United States. As I kept reading, I realized how much American, I had become in just two and a half years of living here. A lot of the ideas in this book reflect for marketing and understanding societies. I think, you will learn a lot about European/American culture. It doesn't focus on other countries like China, India or any African countries. I wish, the author had included about Chinese. Overall, a great book to learn about culture code from his perspective. ––Deus Vult–– Gottfried As I understand cultures, ethos on a deeper way. I really expected a lot from this book. I'd say, if you are European/American, you will learn some new things. I grew up outside the United States. As I kept reading, I realized how much American, I had become in just two and a half years of living here. A lot of the ideas in this book reflect for marketing and understanding societies. I think, you will learn a lot about European/American culture. It doesn't focus on other countries like China, India or any African countries. I wish, the author had included about Chinese. Overall, a great book to learn about culture code from his perspective. ––Deus Vult–– Gottfried It was initially hard to take Rapaille's codes with a grain of salt. And after Rapaille mentioned helping a company make their foods more addictive, I found his siting depression as the primary (or at least only mentionable) cause of obesity to be slightly deceptive. There was no concrete data presented, only generalizations and the conclusion the he apparently drew, along with soundbites from people he'd queried. He did point out that these conclusions, "codes," represented the group not the individual. And his ideas were interesting, and apparently effective. sin reseñas | añadir una reseña
DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He used it to help Nestlé introduce coffee to the tea culture of Japan, and to explain why George W. Bush is on code for the U.S. presidency and John Kerry was on code for the French presidency. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us. Dr. Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)305.8Social sciences Social Sciences; Sociology and anthropology Groups of people Ethnic and national groups ; racism, multiculturalismClasificación de la Biblioteca del CongresoValoraciónPromedio:
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I do appreciate reading about an outside perspective of the French, American, German, English, and Japanese culture. He has some wonderful ideas that make sense on the feelings we have on things like cars, sex, and even toilet paper.
It comes tantalizingly close to a five star book. It just lacks ... a little charm? Don't get me wrong. The guy seem like a nice enough guy and does a solid job connecting with the reader. But there's a big difference between solid and super.
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