Simon Sinek is a fantastic storyteller albeit a bit repetitive. The book is a little dated in terms of the some of the stories but the wisdom provided is very valid. ( )

Helped guide my work and dealing with trying to refocus our team ( )

A fundamental resource for those who wish to lead anything, turning much of the conventional wisdom of leading an organization, team, or group on its head.

Highly recommended to those who wish to know more about leadership, business, or social dynamics.

(In response to some of the other reviews on this site I've seen: like all books concerning leadership and/or business, yes, there is some repetition involved. However, such repetition can serve to reinforce the key ideas in the book, if read with an open mind.) ( )

Very intriguing theory about why some people are more influential or inspiring than others. The thesis of the book is pretty clear and focused throughout (it's the title). This is not to suggest that the WHAT and HOW are unimportant, but that WHY you do what you do is fundamental and changes the mentality, morale and vision of a person/company. ( )

Overall I felt this book was fairly descent. As mentioned by others the author has a tendency to repeat themselves, however for those who have limited or junior experience of business I can understand why he has done so, it reinforces the points he is attempting to make.

For myself I don't always agree with the author, his history is faulty, his understanding if science superficial, etc but these are irritations rather than significant detractors and do not, on balance, lessen the central theme of the book.

There are key pieces of information scattered throughout the book, at the beginning where Sinek sets out the theoretical basis, the middle chapters as related to trust and symbols, and the final two chapters where how WHY relates to the individual. If you are reading this book hoping to discover how to turn yourself into an inspirational leader you will be disappointed, this isn't a how to book, this is Why knowing who you are, what you believe in and why you do what you do is important (whether the you is an individual or an organisation), only you can find your why (there are a few tips though).

Another criticism if this book is the overuse of the same few examples (Apple, Southwestern Airways, etc). I would argue this is less a fault of the author and more an indictment that there are so few organisations who can clearly articulate their reasons for being. Anyone who has worked for a range of businesses after reading this book will attest to the truth of that.

Overall its a worthwhile read but I am left with the overall impression that Sinek is a more engaging speaker than he is a writer, so start nit with the bookbut with his TED talk. ( )