Pulse en una miniatura para ir a Google Books.
Cargando... Socialnomics: How Social Media Transforms the Way We Live and Do Business (edición 2009)por Erik Qualman
Información de la obraSocialnomics: How Social Media Transforms the Way We Live and Do Business por Erik Qualman
Ninguno Cargando...
Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. Somewhat obvious, particularly if you're involved in the social media but in some ways it oversimplifies the situation. The problems of rights is glossed over quite quickly and much of what he's talking about is very Amerocentric, in fact he's almost dismissive about dealing with other countries and other places, it's the US that counts in the internet market and in advertising rather than trying to see what would work in a world that is becoming increasingly smaller and more universal. An interesting read but a little bit simplistic and by the time it was published out of date. The author provides some excellent examples of growing trends in the use of social media in modern society. The book is largely situated to provide companies and individuals an understanding of modern corporate culture's need to adapt to the changing streams of information being conveyed and communicated through social media. If read as a book for an individual seeking to understand social media, it's probably a waste of time, but as a way of communicating sociological changes in society, the book is worth the read.
"If you're already a convert to social media, you don't need this book. But if you want to understand what the fuss is all about, Socialnomics is an excellent waffle-free primer. ... 9/10"
Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." -Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." -Forbes "Erik Qualman has been doing his homework on the social media phenomenon." -The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." -Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." -Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." -Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers. No se han encontrado descripciones de biblioteca. |
Debates activosNingunoCubiertas populares
Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)330.9Social sciences Economics Economics Economic geography and historyClasificación de la Biblioteca del CongresoValoraciónPromedio:
¿Eres tú?Conviértete en un Autor de LibraryThing. |
I was surprised that a book published in 2009 on social media would have so much still relevant, but this did, even though the players have changed (MySpace gone, Snapface and Instachat here). People want to know what the majority is doing, businesses need to use social media to survive, social media can effect change (look at Arab Spring and US elections - Obama cited, and the other numbingly unforeseen), social media as product referral and marketing shift, "transparency" may become a norm whether wanted or not (the ubiquity of phone cameras was only beginning in 2008-9)...
And an inconsequential observation - I had no idea Hulu was so big back in 2009. Huh.
Good read, quick, and not as dated as it could be. ( )