Turned On is the definitive book on leading ordinary companies to extraordinary customer satisfaction and profits, using eight insights practiced by the best and brightest organizations. Dow and Cook focus on how these star companies grew profits a stunning 600 percent in the last five years. They also demonstrate how cutting-edge hospitals and inner-city communities rekindle the commitment of individuals to achieve phenomenal results. With action checklists, brainteasers and firsthand accounts, Turned On shows managers how to create long-term vitality. Turned On explains how managers can let their employees take control of their jobs, think in new ways and find commonsense solutions to insurmountable challenges. Insights from the front line provide the much-needed clarity, faith and hope vital to working in today's tumultuous, high-stress environment.