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Cargando... The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (edición 2011)por Clara Chung-wai Shih
Información de la obraThe Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff por Clara Shih
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. Text full of ideas, is a pratical guide to socials networks. Easily to reading, almost all of aspects of Facebook are treated in clear manner. Examples are numerous, most of attention is centrated to business side. With explaination of many types of application, I can understand every aspect, as privacy, word of mouth marketing, timing & degrees of appreciation of people for personal page as business page. I believe that this is the future, & if someone reject, it only need a explanation step by step,because many youngers generation around the world goes in this direction, that is a flat organization of world without hierarchy, sure for communication. This book explains about the rise of social networks such as Facebooks and is mainly aimed at people who want to advertise or promote their business on Facebook. It illustrates how precisely advertisers can target customers. This seems to be the main benefit of advertising in this way. Worth a read if you want to advertise or promote something on Facebook or similar. Online sociale netwerken veranderen de manier waarop we leven, werken en communiceren. Ze bieden bedrijven enorme mogelijkheden om klantrelaties om te zetten in winst. In 'The Facebook Era' licht Clara Shih de businesskansen van sociale netwerken toe en laat ze zien hoe u deze kunt inzetten om winst mee te behalen. Shih helpt individuen en organisaties om sociale netwerken te begrijpen en er hun voordeel mee te doen door deze in te zetten voor verkoop en marketing. Ten slotte presenteert ze een gedetailleerd actieplan om uw bedrijf te positioneren. Inhoudsopgave Contents Foreword by Marc Benioff, CEO, Salesforce.com Acknowledgments About the Author Introduction Part I: A Brief History of Social Media 1 The Fourth Revolution 2 The Evolution of Digital Media 3 Social Capital from Networking Online Part II: Transforming the Way We Do Business 4. Social Sales 5 Social Network Marketing 6 Social Innovation 7 Social Recruiting Part III: Your Step-By-Step Guide to Using Facebook for Business 8 Engage Your Customers 9 Get Your Message Across 10 Build and Manage Your Relationships 11 Corporate Governance and Strategy 12 The Future of Social Business A Snapshot of Top Social Networking Sites, March 2009 Index sin reseñas | añadir una reseña
This book contains new best practices and techniques for growing your business with Facebook, Twitter, and LinkedIn! It is completely udated with five new chapters: planning/metrics, customer service, and much more; New and revamped case studies; New guest contributions from world-class experts, such as Charlene Li; New, instantly actionable "To Do" lists after every chapter; New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. The author, a social networking innovator, brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, she demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches, and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. Also included are more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. She has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.872Technology Management and auxiliary services Management Of MarketingClasificación de la Biblioteca del CongresoValoraciónPromedio:
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While Clara Shih's writing / presentation style is average (not very charismatic), the ideas she presents are very applicable. This is a book worth reading if you have a business and want to use the Internet to support your business activities. ( )