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The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business (2005)

por Martha Stewart

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Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This fall she's breaking new ground with two television shows from NBC -- her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha -- as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her secret for success? Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge. Featuring Martha's top principles for success, as well as stories and anecdotes from her own experiences, MARTHA'S RULES is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great advice -- and who have great business ideas of their own… (más)
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As far as business books go, this one was pretty good. It was a light read and full of useful information (so much so that I will need to revisit this book in the future). Martha throws in a lot of her personal experiences in the book as well, which is an added bonus for any Martha fan. ( )
  beccac220 | Feb 7, 2012 |
Martha Stewart is no doubt a very successful businesswoman. I like her practical advice, I've listened to many business books and this one was not all theory, it has useful tips and strategies that anyone can apply to their business! ( )
  lobsterclaws | May 2, 2010 |
It felt like Martha was reading to me... I really enjoyed her examples and the way she wrote, I wouldn't want to read many more books by her but this one was worth both her time and mine. The level of detail was great and she made a really good effort at drawing examples from many areas of business, not just her area of expertise. ( )
  janeycanuck | Jan 29, 2008 |
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Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This fall she's breaking new ground with two television shows from NBC -- her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha -- as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her secret for success? Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge. Featuring Martha's top principles for success, as well as stories and anecdotes from her own experiences, MARTHA'S RULES is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great advice -- and who have great business ideas of their own

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