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Cargando... Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change Historypor Steve Cone
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. Esta reseña ha sido escrita por los Primeros Reseñadores de LibraryThing. I had high hopes for this book, as I reasonably expected it would contain some critical analysis of 'powerlines,' including the means by which they are manufactured and deployed. That was not the case. Each chapter lists and ranks them roughly in (what seems to be an arbitrary.. or at least highly subjective) order of quality. As 'powerlines' are spoken of from the perspective of their author almost exclusively, the chapter divisions make little sense. Chapter after chapter drones on, building nothing, merely listing powerlines and saying if they were good or bad. Sporadic discussion of what makes a good powerline is uninformative and obvious ("avoid platitudes", for example), with little marketing research backing up claims made. ( )Esta reseña ha sido escrita por los Primeros Reseñadores de LibraryThing. Average and not especially inspiring. Esta reseña ha sido escrita por los Primeros Reseñadores de LibraryThing. A fun read for folks whose interests meet at the intersection of etymology and business / marketing - which, happily is the case for me.I am not charged with creating marketing language, but still found this an interesting investigation into that world. So would recommend for anyone who just loves the power of language and is interested in its history. Esta reseña ha sido escrita por los Primeros Reseñadores de LibraryThing. This was an interesting read, and an important introduction to the power of words, mottos and phrases. I was disappointed that there wasn't more emphasis on politics. No mention of Frank Luntz's work with political rhetoric ("death tax", "climate change," etc) . Esta reseña ha sido escrita por los Primeros Reseñadores de LibraryThing. Powerlines is an interesting read about the history of taglines, slogans, and jingles, which ones are powerful and which ones fall flat. That's about it, though; while I enjoyed the historical walkthrough, there were few revelations or breakthroughs or insights that I found especially exciting. sin reseñas | añadir una reseña
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009) No se han encontrado descripciones de biblioteca. |
Antiguo miembro de Primeros reseñadores de LibraryThingEl libro Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History de Steve Cone estaba disponible desde LibraryThing Early Reviewers. Debates activosNinguno
Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.802Technology Management and auxiliary services Management Of MarketingClasificación de la Biblioteca del CongresoValoraciónPromedio:
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