Pulse en una miniatura para ir a Google Books.
Cargando... Adland: A Global History of Advertising (edición 2013)por Mark Tungate (Autor)
Información de la obraEl universo publicitario. Una historia global de la publicidad por Mark Tungate
Ninguno Cargando...
Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. Starred Review. In this heady, well-researched gem, British journalist Tungate (Fashion Brands) illustrates the history and globalization of the $400-billion-a-year advertising industry. Tungate begins by simultaneously addressing consumers' skepticism (or outright disdain) toward the "jargon, psychobabble and double talk of advertising," and advertisers' laudable financing of "a free, varied, democratic media," before hunting down advertising's birth during the Industrial Revolution. sin reseñas | añadir una reseña
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as P No se han encontrado descripciones de biblioteca. |
Debates activosNingunoCubiertas populares
Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)659.109Technology Management and auxiliary services Advertising And Public Relations Advertising Biography And HistoryClasificación de la Biblioteca del CongresoValoraciónPromedio:
¿Eres tú?Conviértete en un Autor de LibraryThing. |
The history of advertising is almost too immense to consider writing a single book about it. Almost every product you use has been advertised somewhere (there are still a few products out there that have never been advertised, though). Tungate’s books doesn’t go through every campaign in the world, but rather outlines the great campaigns and the lives of their creators and the agencies that supported them. He lays out the history of advertising as a ebbing and flowing sea where ideas are born, wash away, and are reborn. Ideas and products come and go, but the sustaining force is the creativity of the advertisers. Many of history’s great writers and actors got their start in advertising, including Alien director Ridley Scott.
For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements. One thing this book suffered from, however, was a disturbing lack of illustrations. If you’re going to talk about historical advertising campaigns, it would do to have a look at the actual ads. This may be the only I’ve ever wanted to see ads in my entire life. Tungate’s research is undoubtedly thorough, and maybe even too much so. He blasts through so many agencies and figures that it’s a little difficult to keep track of them all. That being said, it’s detailed and interesting and will get you thinking about the components of advertising and how that world interacts with your own. A delightful read. ( )