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Adland: A Global History of Advertising por…
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Adland: A Global History of Advertising (edición 2013)

por Mark Tungate (Autor)

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692381,277 (3.5)5
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as P… (más)
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Título:Adland: A Global History of Advertising
Autores:Mark Tungate (Autor)
Información:Kogan Page (2013), Edition: 2, 272 pages
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El universo publicitario. Una historia global de la publicidad por Mark Tungate

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No matter where you look—unless you live in a cabin in the woods without newspaper delivery, television service, or the Internet—you will find some form of advertising. Ever since the first person decided to sell one thing to another person, manufacturers have sought the best avenues for getting the word out about their product. The first print advertisement appeared in 1849 (for service that more accurately measures one’s head for hat-fitting purposes, of all things) and from there, everything snowballed. Mark Tungate’s Adland is a mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today’s Internet pioneers.

The history of advertising is almost too immense to consider writing a single book about it. Almost every product you use has been advertised somewhere (there are still a few products out there that have never been advertised, though). Tungate’s books doesn’t go through every campaign in the world, but rather outlines the great campaigns and the lives of their creators and the agencies that supported them. He lays out the history of advertising as a ebbing and flowing sea where ideas are born, wash away, and are reborn. Ideas and products come and go, but the sustaining force is the creativity of the advertisers. Many of history’s great writers and actors got their start in advertising, including Alien director Ridley Scott.

For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements. One thing this book suffered from, however, was a disturbing lack of illustrations. If you’re going to talk about historical advertising campaigns, it would do to have a look at the actual ads. This may be the only I’ve ever wanted to see ads in my entire life. Tungate’s research is undoubtedly thorough, and maybe even too much so. He blasts through so many agencies and figures that it’s a little difficult to keep track of them all. That being said, it’s detailed and interesting and will get you thinking about the components of advertising and how that world interacts with your own. A delightful read. ( )
1 vota NielsenGW | Jul 29, 2013 |
Starred Review. In this heady, well-researched gem, British journalist Tungate (Fashion Brands) illustrates the history and globalization of the $400-billion-a-year advertising industry. Tungate begins by simultaneously addressing consumers' skepticism (or outright disdain) toward the "jargon, psychobabble and double talk of advertising," and advertisers' laudable financing of "a free, varied, democratic media," before hunting down advertising's birth during the Industrial Revolution.
  Docpublicis | Aug 14, 2008 |
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Where you come from is gone, where you thought you were going never was there, and where you are is no good unless you can get away from it.

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If God manifested himself to us he would do so in the form of a product advertised on TV.

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Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as P

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