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Cargando... The Emperors of Chocolate: Inside the Secret World of Hershey and Marspor Joël Glenn Brenner
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. This was a very informative read. I've lived in Lancaster County my entire life and found out so much more about Milton Hershey than I ever did touring Hershey. Also, I work for a small confectionary company here and it was interesting to see the struggle both Mars and Hershey faced in their growth. The dichotomy between both men and the legacy they created really gives a great picture of what's possible in America with some dedication. I read this book as part of an MBA program, and it was the only book I chose to NOT sell back to the bookstore! Not only was the book thoroughly researched, but it was a lot of fun to read. The insights into an industry that everyone knows but knows little about are enough to keep you from putting the book down. It was so interesting I even finished this one while on vacation at the beach. And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water! I just wish there were books as well-researched and well-written as this one on lots of other industries, too! I read this book as part of an MBA program, and it was the only book I chose to NOT sell back to the bookstore! Not only was the book thoroughly researched, but it was a lot of fun to read. The insights into an industry that everyone knows but knows little about are enough to keep you from putting the book down. It was so interesting I even finished this one while on vacation at the beach. And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water! I just wish there were books as well-researched and well-written as this one on lots of other industries, too! I read this book as part of an MBA program, and it was the only book I chose to NOT sell back to the bookstore! Not only was the book thoroughly researched, but it was a lot of fun to read. The insights into an industry that everyone knows but knows little about are enough to keep you from putting the book down. It was so interesting I even finished this one while on vacation at the beach. And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water! I just wish there were books as well-researched and well-written as this one on lots of other industries, too! sin reseñas | añadir una reseña
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Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world. No se han encontrado descripciones de biblioteca. |
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- Everyone in the Mars family needs therapy.
- Mars doesn't make many candies with peanut butter because the current generation of leaders grew up in England and they don't like peanut butter.
- Every candy company makes chocolate differently and the residents of those countries have become used to the chocolate they make.
- Prior to WWII, adults didn't eat much candy. ( )