Interesting life story of a great ad executive. ( )

I read this book a while ago and it is still current. An excellent book to read if you are interested in advertising ( )

For anyone who has worked in the advertising industry this is inspirational stuff and an interesting insight into the history of the industry. David Ogilvy was one of the founding fathers of modern advertising and a good story teller. He was perhaps the inventor of the long copy so beloved of direct sales people. ( )

As an architectural graduate/designer who has worked both in a large firm and running my own business, this was an interesting book to read. While some of the comments and critiques are advertising specific, the thoughts on what makes good design and how to interact with a client are true for all design veins. It would be interesting to have been able to hear his thoughts on the ad world now; I get the feeling he would not be pleased with its current role/style. ( )

Un libro sempre verde. Attuale prima come ora, stermina la grafica standardizzata che si creava e si è ad oggi creata. ( )