More and more businesses around the world are taking advantage of the Internet to promote a wide range of goods and services to an international online community. Why be left behind in the stampede to get online? Here's a book with all the answers and solutions to marketing your own particular business, large or small, on the Web. Whether you're using a PC or a Mac, Marketing Online For Dummies covers all the topics you need to know in order to market your products or services over the Internet effectively, efficiently, and successfully, including sound advice and real-world examples on how to Create an online marketing strategy and match your customer base to the online community Select the best ISP (Internet Service Provider) and rightsize" your site to suit your own online business needs Design exciting content to bring customers to your site again and again Increase traffic and awareness with Internet mailing lists, Listservs, and the latest innovations in Push technology Use Newsgroups and Online Forums to promote your online site Marketing Online For Dummies also features a special section of online resources to help you get more information about online marketing. On its bonus CD-ROM, this book also features a great deal of PC and Mac software that you can use for Web browsing, e-mailing, and developing your own online business strategies.