Coming back to this book after several years (ten or more, if memory serves me), and just had to do a review. Quite frankly, this little gem, now nearly forgotten, is remarkably resilient. How impressive it is that this aging book has survived. And that, in spite of its complete neglect of the phenomenon of social media (actually, it is not neglect at all, since in 2005, there was very little known of social media, at least as we know it in 2020). On the other hand, it "was"--and remains--profoundly prescient of the Trump era and the charges of media corruption in his every tweet.

I'll not argue that point, one way or the other, but if there is even a modicum of truth in Hewitt's strident rebuke of media bias, it is all the worse--at least from Trump's perception--in this day (as of the date of this review, Joe Biden and all the so-called mainstream media has proclaimed his election as President, and the Trump machine is still pressing the matter of fraudulent votes in the courts). If an early rehash of what was then (in Hewitt's view) is not of interest, ignore the first couple dozen pages, and put a rubber band around the last couple dozen pages, and in between you will find a refreshingly on-target and even prophetic view of how the still-current--and perhaps even growing--blog "movement" (if, indeed it can be so described) has not only matured, but also seems poised to address an even broader need of journalistic perspective; whether left, right, or somewhere in between.

I may read this yet a third time, but will not wait another ten years to do so. One final observation: On my initial read, I found the book a bit tedious, and maybe even a bit... um... crazy; but 15 years later, the author's claims appear to have been vindicated , assuming you are viewing things from the right. Still, it would be very frustrating, if you are a leftist.. ( )

A nice crisp introduction to the essence of blogging from a very successful blogger himself. Hewitt knows what makes a blog both worthwhile and ultimately attractive to readers: a strong voice that's trustworthy.

The book is a bit dated now, as it was written in 2005, and therefore misses out on the ways in which online communication has shifted to social networking, but many of the same lessons still apply. ( )

In broad strokes, the first 100 pages of BLOG are a rehash of the "W" - Kerry campaign and how bloggers impacted the election. I found it interesting, but admittedly skimmed some, focusing on specific blog references.

The next 50 pages of BLOG are about blogging and why an individual or business person should even bother to be aware of blogs. These fifty pages are worth the price of the book.

The last 75 pages of BLOG are the rants (writings) of the author, Hugh Hewitt. Either you agree with him and thus like him or you don't

At this time, there is not a lot of material about blogs - other than blogs themselves - available. At least for now, BLOG is the book. ( )

Another book on my 'recommended reading' list for students who want to understand what the new communication landscape is all about ( )