Em português
Os Bruxos da Administração

Management, Micklethwait J

Hold you nose and grit your teeth as John Micklethwait, Adrian Wooldridge take you on a tour through the buzzword word ridden world of the modern management guru. Like televangelists, these modern money-grabbing tellers of the future would be laughable were it not for the fact that they influence the course and direction of many of today’s businesses. This book should be read anyone in the role of making managerial decisions - to serve as a reminder that bestselling books, catchy catch phrases, and any idea that starts with the word ‘New’ is not a substitute for good old fashioned facts and reasoning. ( )

Read