Be IN THE KNOW BEFORE YOU GO Doing business across borders is very different from doing business across town–subtle and not-so-subtle differences in attitudes and etiquette play a big role. Did you know? • Bowing in Japan isn’t just bending at the waist; where you put your hands and how deep you bow makes a big difference! • Don’t give gifts in groups of four or nine. “Four” and “nine” are unlucky because the words sound like “death” and “hardship” in Japanese. • Don’t expect Japanese colleagues to come out and say “no.” They will usually say “maybe.” In the Know in Japanhelps you: • Fit right in by understanding local manners, etiquette, and behaviors • Navigate through everyday life with tips for the whole family • Get an insider’s perspective on the social and business environment The book includes a FREE 60-minute CD with the key phrases you need to make a great impression.