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Cargando... Unleashing the Ideaviruspor Seth Godin
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. NF All of those who read this book in order to find a formula or even a guideline are in for a disappointment. This is not a textbook, this is a book written to give one an idea. The book does not teach you how, or why, it opens up a whole new way of thinking and gives the reader new directions to embrace change, and follow new ideas in order to take the business in a new direction. This book has given me many things to think about, I view the marketing department in a whole new way, and as someone who has a say in the company, I even bring out new ideas which break the mold and take the company into a new direction. This book has given me the tools to come up with those ideas. sin reseñas | añadir una reseña
Éste es un libro subversivo. En él se afirma que el publicista no es el centro de una exitosa campaaña de marketing. No se han encontrado descripciones de biblioteca. |
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