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Everybody Writes: Your Go-to Guide to…
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Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content (edición 2014)

por Ann Handley (Autor)

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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes , top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usag...… (más)
Miembro:Rachel.Walters
Título:Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
Autores:Ann Handley (Autor)
Información:Wiley (2014), Edition: 1, 320 pages
Colecciones:Tu biblioteca
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content por Ann Handley

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Mostrando 5 de 5
For anyone that writes in a professional capacity, this book is a must read that is full of helpful advice. The only reason I didn’t give it 5 stars was because parts of the social media section and resources needs to be updated. But a 2nd edition with more relevant links would bring this to a 5 star read no doubt. ( )
  thewestwing | Aug 12, 2022 |
A book for those who are beginning their career as a content writer/marketer. From writing tips to grammar rules, and tools to other things to know about the digital world of writing, it's a comprehensive guide to dive in.

Not recommended for anyone who is already active as a business writer. ( )
  abhijeetkumar | Aug 22, 2021 |
Some useful marketing information, but as far as the writing tips, it was pretty basic. I suppose with a title like "Everybody Writes," you should expect a pretty basic overview of writing best practices rather than in-depth analysis/tips/tricks.

I did enjoy Handley's sense of humor and there were definitely a few gems here and there ... I just probably could have gotten the same information in a few good blog posts rather than reading a whole book. ( )
  melissa_faith | Mar 16, 2019 |
Less about writing than it is about on-line marketing. Useful, but sporadic; less guide than a 'listicle' of useful types and tricks. Many are mundane and derivative; a few, scintillating and immediately applicable. ( )
1 vota threegirldad | Mar 24, 2018 |
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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes , top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usag...

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