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Cargando... The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buypor Joel Beckerman
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"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You don't need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" -- transcendent instants when sound connects with a listener's emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound"-- No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)781.2The arts Music General principles and musical forms Technical Music TheoryClasificación de la Biblioteca del CongresoValoraciónPromedio:
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I liked this book, though it's hard to write about music and sound. Throughout the entire book I was really wishing it was a podcast or audiobook instead, so I could hear examples of the music that Beckerman was talking about.
It was interesting, though Beckerman has the tendency (as happens in many books like this, written by experts in any field) to put too much importance (in my opinion) on sound and music in any given situation, but I can't really call that a fault considering his life consists of considering how sound and music impact us in any given situation!
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