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Cargando... On Web Typographypor Jason Santa Maria
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Pertenece a las seriesA Book Apart (No. 11)
Foreword by ELLEN LUPTON Typography is your design’s voice and the most powerful tool you have to communicate with your readers. Learn how to wield type with care and wit: how to evaluate typefaces, consider technical constraints, create flexible typographic systems, and put together your own collection of favorite faces. Jason Santa Maria wants you to see type beyond code or flourishes. You’ll discover how typography shapes the way we read and how you can adapt the craft’s practices for the screen. So go ahead. Choose, combine, and set typefaces with ease–and invite readers in. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)686.22Technology Manufacture of products for specific uses Books: Binding, Design, Printing Printing TypographyClasificación de la Biblioteca del CongresoValoraciónPromedio:
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Unfortunately, many users still default to a few common fonts like Helvetica/Arial or Times New Roman. In this book, Santa Maria seeks to free designers – and also general users – to be more stylish by adopting different font combinations. He teaches the basics of font design, including how to break down varying mechanisms that make a font unique. Then he shares how these can be used to select font combinations in web communications.
The last chapter – on putting these in a coded web design – is a bit more dated than the rest (since this book came out in 2014). However, most of the book still describes the state of the art, with copious examples and graphics. Most helpfully, a list of resources attached in an appendix allows readers to get started quickly.
Audiences include not only web designers and developers but anyone who uses computers to communicate. In our age, who honestly doesn’t this describe? Typography is just another tool to use to stand out from the crowd. Santa Maria points the way through applications of timeless design principles adapted for the newest technologies. ( )