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Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities' characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.… (más)
Información procedente del conocimiento común inglés.Edita para encontrar en tu idioma.
Globalization is dramatically changing the context of urban communities and the premises for urban development policy.
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Información procedente del conocimiento común inglés.Edita para encontrar en tu idioma.
In the context of global intercity competition, the major goal of cities is to increase their competitiveness, in which the positioining and attractiveness of a city have a critical function. Attraction-oriented strategy aims at effective absorbtion of external resources from the global space of flows. (p. 1)
This book proposes a city attraction hypothesis that states that global intercity competition is essentially about a city's ability to attract the highest possible value from global flows of values in order to promote local development. (p. 1)
Explicit knowledge of the current economic city profile serves as a local self-understanding of a city's industrial composition and its consequences. The economic city profile can also be used as a tool for planning local economic development and for industrial branding. (p. 98)
High position in global cityranking actually comes to resemble an unplanned proto-brand and thus part of the city's competitive identity as it indicates the area of the city's economic strength, the potential direction of its specialization and its position among other highly-ranked cities. (p. 109)
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Información procedente del conocimiento común inglés.Edita para encontrar en tu idioma.
Branding thus must be seen in the context of urban governance as a set of tools applied within an ethically motivated, sustainable and inclusive local economic development agenda.
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities' characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
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