Pulse en una miniatura para ir a Google Books.
Cargando... The User Is Always Right: A Practical Guide to Creating and Using Personas for the Webpor Steve Mulder, Ziv Yaar
Ninguno Cargando...
Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. Great book on deeply understanding how to put together and utilize personas in a design project. Great information with detail, but still clear and very understandable. Really helpful for anyone trying to make the best use of this design tool. ( )
"Anyone concerned with targeting a Website more effectively will find this book an invaluable desktop aid." Pertenece a las series
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. No se han encontrado descripciones de biblioteca. |
Debates activosNinguno
Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)005.7Information Computing and Information Computer programming, programs, data, security DataClasificación de la Biblioteca del CongresoValoraciónPromedio:
¿Eres tú?Conviértete en un Autor de LibraryThing. |