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Cargando... Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politicspor Robert Mann
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. 5581, Daisy Petals and Mushroom Clouds LBJ, Barry Goldwater, and the Ad That Changed American Politics, by Robert Mann (read 16 Sep 2018) This is a 2011 book which gives a detailed account concerning the famous ad shown on 7 Sep 1964. The Democrats paid for the ad and showed it only once, though it was shown repeatedly as news. Some non-Republicans criticized the ad but I never thought it was objectionable and I thought it was a valid commentary on things that Goldwater had said. The book also contains comments by Democratic officials discussing how the campaign should be conducted, which documents are of some interest. I did not find the book of unfailing interest, maybe because it was so long ago though I was intensely caught up in the 1964 election (and overjoyed by the result). On page 90 of the book it is stated that Goldwater sued Ginzberg for libel and obtained a verdict for $75,000 "which was upheld on appeal". The footnote supporting this statement I was astounded to see cites not the court opinion but a book. I think the statement should have been supported, if it is true, by a legal citation, not some book which asserted the claim. This may seem like a minor defect but irritated me. ( ) Daisy Petals and Mushroom Clouds tells the story of the controversial "Daisy Girl" ad, used by the Democrats in the 1964 Presidential campaign, which featured a young girl counting as she pulled petals off a flower, immediately followed by a countdown and the explosion of a nuclear bomb. This was a new form of political advertising; some leaders in both political parties objected to it. The ad referred to what the Democrats claimed Goldwater might do if elected even though Goldwater was never actually named in the ad. The ad was created by DDB an creative advertising firm, which had earlier produced the Avis "we try harder" ad. Mr. Mann placed this ad in the context of the times; the first chapter of the book dealt with U.S. foreign policy versus the Soviet Union, i.e. the Cold War. Mr. Mann argues that this ad did not defeat Goldwater; polls before and after the ad were very similar in the amount of support of the candidates. However, the Republicans made the campaign easier for the Democrats with their reactions to the ad, bringing it up again and again which brought attention to it. In his concluding remarks, Mr. Mann lists 7 ways that the ad helped change American politics and political advertising; it was the first ad which appealed to people's emotions. A long appendix contains many documents concerning the Democratic campaign. Extensive endnotes, but no separate bibliography. sin reseñas | añadir una reseña
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The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy. No se han encontrado descripciones de biblioteca. |
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