Throughout the development of this book, we came across the theme of loss and hardship.  On a large scale, there was our time in Japan.   On an individual level several we'd interviewed had recently lost partners, spouses, parents, and grandparents.  And just as we headed into Brussels, Michael's Mother passed away.  We dedicate this book to her memory.  Through this book we also pay tribute to the memory of Simon Sylvester, John's good friend and long time colleague at Young & Rubicam, whose enormous intellect was matched by his humility and constant good cheer.  Finally, this book was inspired by the battle John's Mom continues to fight with breast cancer.   Keep fighting, Jan.